Public Lands are a vital asset to your business!

The Partnership for Responsible Business believes in the power of the Outdoor Recreation Economy in contributing to a resilient and equitable economy that benefits all New Mexicans. We believe that Public Lands are a vital asset to businesses within the Outdoor Recreation Economy and as such Public Lands should be promoted, defended, and protected by business.

Incorporating Public Lands messaging into your marketing can:

• Strengthen the connection with your customers and community
• Create earned media opportunities (any material written about you or your business that you haven’t paid for or written yourself)
• Generate meaningful content
• Create understanding and value around Public Lands

We’ve created this toolkit to answer basic questions and help you get started: