Leveraging Public Lands to Grow your Business
Public Lands are a vital asset to your business!
The Partnership for Responsible Business believes in the power of the Outdoor Recreation Economy in contributing to a resilient and equitable economy that benefits all New Mexicans. We believe that Public Lands are a vital asset to businesses within the Outdoor Recreation Economy and as such Public Lands should be promoted, defended, and protected by business.
Incorporating Public Lands messaging into your marketing can:
- Strengthen the connection with your customers and community
- Create earned media opportunities (any material written about you or your business that you haven’t paid for or written yourself)
- Generate meaningful content
- Create understanding and value around Public Lands
We’ve created this toolkit to answer basic questions and help you get started: