Investing in people, protecting our planet, and creating long-term sustainable profits.

Protect the Caja del Rio

Located near Santa Fe on 106,883 of Bureau of Land Management and U.S. Forest Service public lands in north-central New Mexico, the Caja del Rio is considered one of the United States’ most iconic landscapes, an area of profound cultural, historical, archeological, and ecological significance.

Sadly, the area has long suffered the consequences of inadequate protection. Desecration of Pueblo ancestral homes, ceremonial kivas, and petroglyphs, persistent illegal dumping and unregulated shooting, poaching, irresponsible off-roading, and destruction of endangered species are all imminent threats that must be addressed in order to protect this cherished landscape.

There is a community led effort to protect the Caja del Rio.

The Caja Coalition is a diverse group of Pueblo and spiritual leaders, conservationists, elected officials, business leaders, hikers, sportsmen and sportswomen, mountain climbers and bikers, and other outdoor recreation enthusiasts who all share one thing in common: a commitment to preserving the beauty, history and wildlife of the Caja Del Rio.

The business voice and why it matters.

The economic argument for protecting public lands like the Caja del Rio is key in the decision-making process. The best way to illustrate this is through local business voices.  There is strong local business support to protect the Caja del Rio and we’re thrilled to share some stories through the Caja del Rio Business Stars (click on the images to the left to read the stories).

We hope these stories inspire you to join the movement to Protect the Caja del Rio and encourage you to support local businesses.

Here are some quotes from the Caja del Rio Business Stars. Click on the  business to read their profiles.

Positive Energy Solar

“Protection for our lands in the face of infrastructure growth, unregulated recreational use and abuse, and climate change are certainly top priority. We recognize the need for updated infrastructure (including upgrades to our power grid) but not at the expense of irreversible damage to our lands for shortsighted gains.”

Christopher Fortson
Marketing Director/Employee Owner

Racing Apparel

“Protecting natural resources is one of the many responsibilities of the biking community and all those who enjoy the outdoor spaces. The Caja del Rio is especially important as its significance surpasses the enjoyment of the outdoors; it’s an irreplaceable cultural resource that must be preserved.”

Hadji Corona


The Caja del Rio Business Stars is a joint project between the Partnership for Responsible Business and the Santa Fe Green Chamber of Commerce.